About Us
Our Mission
"To make inclusivity measurable, visible, and actionable — giving venue operators and consultants the evidence they need to design spaces that work for everyone."
Our Aim
"To become Australia's most trusted source of inclusivity intelligence for the operators, owners, and consultants shaping the places we visit."
Born from Purpose
Openly Inclusive was founded by people who wanted to reverse the invisible barriers that exclude millions across the globe from fully participating in society. Across infrastructure, tourism and academia, they saw the same pattern: a lack of transparent, reliable information that left people with additional needs guessing, planning endlessly, or simply staying home — and left the operators who wanted to do better with no practical way to measure where their venue actually stood.
Openly Inclusive wants to change that.
What started as frustration became a mission. Today, Openly Inclusive is building the infrastructure of inclusion. One venue, one assessment, one improvement at a time.
What We Stand For
Access for All
Infrastructure, tourism, the built environment, and natural spaces should be for everyone—without exception.
People First
People with additional needs are people. How we treat each other is a direct measure of our society's values.
Transparency & Trust
Real change requires honest information. We believe transparency and trust are the critical enablers of an inclusive world.
How We Operate
Not-for-Profit
We exist to serve our community, not shareholders. Every decision is guided by our mission to create a more inclusive world.
Built for Operators and Consultants
Rapid, photo-based inclusivity assessments for venue operators and the consultants who serve them — without the overhead of a full on-site audit.
Technology First
We leverage technology to make inclusivity assessments rapid, evidence-based, and repeatable — at a fraction of the cost of a traditional on-site audit.
Voices That Inspire Us
"Disability is not a brave struggle or 'courage in the face of adversity.' Disability is an art. It's an ingenious way to live."
— Neil Marcus, Playwright & Disability Advocate
"The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect."
— Sir Tim Berners-Lee, Inventor of the World Wide Web
"Accessibility allows us to tap into everyone's potential."
— Debra Ruh, Global Disability Inclusion Strategist
The Opportunity of Inclusivity
The numbers tell a powerful story
Australian Impact
$10.8B
Total accessible tourism value—larger than China's inbound market
21%
Of domestic tourism spend by travellers with accessibility needs
86%
Of international travellers say accessibility influences their choice
1 in 5
Australians have a disability
Global Scale
1.3B
People worldwide experience significant disability (16%)
€100B
Annual travel spending from US & Germany alone
$203B
Projected global market by 2033
2-3
Average companions per traveller with disabilities
References
- Australian Bureau of Statistics (2022) Disability, Ageing and Carers, Australia: Summary of Findings. Available at: abs.gov.au
- Growth Market Reports (2024) Accessible Tourism Market Research Report 2033. Available at: growthmarketreports.com
- Tourism Australia (2022) Future of Demand Research: Accessible Tourism. Available at: tourism.australia.com
- Tourism Research Australia (2023) Accessible Tourism in Australia. Available at: tra.gov.au
- United Nations World Tourism Organization (2024) Accessible Tourism. Available at: unwto.org
- World Health Organization (2023) Disability. Available at: who.int
Proudly Supported By
Openly Inclusive is proudly supported by the Victorian Government through the LaunchVIC program, helping innovative startups create positive change.
Join Us in Making Inclusivity Simple
Whether you operate a single venue, run a portfolio, or assess venues for clients, Openly Inclusive gives you the inclusivity evidence you need.